Tag Archives: blogging

vExpert 2012 – the mutual benefit of the 1%

Firstly, this is not about the 1% associated with the Occupy WallSt campaign! As widely reported on Twitter and the blogosphere the 2012 vExpert program is up and running – I won’t go into the changes this year as there is plenty of coverage for that. In VMware’s own words;

The annual VMware vExpert title is given to individuals who have significantly contributed to the community of VMware users over the past year. The title is awarded to individuals (not employers) for their commitment to sharing their knowledge and passion for VMware technology above and beyond their job requirements.

Sounds great, let’s fill in that application form right? Before you apply have you ever paused to consider what is it you’re actually doing, and for whom? In an interesting article about ‘going social’ posted just a few weeks ago Dr Michael Hu talked about six myths companies believe are associated with a social strategy, one of which is the need to reach every customer to be effective. He refutes this, stating;

Instead, you need to discover the small number of “superfans” who want deeper engagement and then harness their enthusiasm to manage and strengthen other customer relationships on behalf of the brand. That’s the real power of community – you tend to the 1% who tend the other 99%.

That describes the vExpert in a nutshell – you are the 1%!

You could see this through cynical eyes as VMware using the community for their own benefit but like many of my peers I’ve been working in IT for well over a decade and virtualisation is the first time I’ve found a community that really benefits everyone involved. Maybe it’s the advent of social networking, maybe it’s the convergence of the various technologies or maybe it’s the time and effort expended by VMware (and geek herder extraordinaire @jtroyer)  but for some reason it works where it never did before. I enjoy being part of the VMware community and I  know it adds value for me (and therefore my employer) and many other people. While the 1% add great value on VMware’s behalf they also benefit greatly from the experience themselves. Just bear in mind that much as we’d all like VMware’s recognition, VMware need us too!

I’m already vExperienced and I’d love to be a vExpert. Fingers crossed!

ps. Apologies to Alex Maier who now runs the vExpert program – I’d already made up my ‘poster’ before I knew!

Why I blog (and maybe you should)

After being asked why I blog by a co-worker I’ve been thinking about what motivates me to blog. An inspirational blogpost by Mark Pollard on how to get into strategy identifies some traits which strike me as equally applicable to blogging;

  1. Curiosity. This is partly why I got into blogging as the techie in me wanted to know how it worked, which technologies were involved, what was that plugin that other bloggers were referring to? It’s the same instinct that makes good engineers – they want to know how something works so they take it apart!
  2. Action. Like most technologies the only way to really understand it is to get stuck in and do it. Until I started my blog I wasn’t sure what I’d blog about but I quickly found myself thinking ‘that might be interesting to others’ during my working day and I started turning thoughts into blogposts. I agree wholeheartedly with Seth Godin’s view that the process of distilling your thoughts into something readable for others is a very valuable process, and reason enough to blog – even if nobody reads it. Continue reading Why I blog (and maybe you should)

VMworld Copenhagen – Day one summary

Today was officially the start of VMworld Copenhagen even though many people were here yesterday for partner day. The hands on labs are always popular at VMworld shows, and for all the reasons previously covered by others. I’ve done two labs so far (HOL01, Creating the Hybrid Cloud and HOL27, Netapp and VMware) which were both useful in different ways. There’s a good atmosphere and the technology behind the labs continues to evolve – this year vCenter Operations (and I think Netapp Insight Balance) are on display showing how the lab infrastructure is performing. There are more seats and the labs are open longer than last year (32 hours) which is good to see.

I spent fair bit of time in the bloggers lounge, a small dedicated area with power, a separate wifi connection, and facilities for VMworld TV to broadcast live from. This is where you can often find John Troyer, the godfather of VMware’s social media scene along with many of the twittter names you’ve seen but never met in person. VMworld is a vertitable ‘who’s who’ of the virtualisation world – I found myself sitting next to Scott Lowe for ten minutes before realising who he was and saying hi! Many of the people hanging around the bloggers lounds have been at VMworld many times so it’s a good place to get a feel for what’s hot and what’s not at this year’s conference. I got my first taste of VMworld TV via an invite to vSoupTV. Quite a few people mentioned that it felt quieter this year but as the attendance has been confirmed at over 7,000 it must be because there’s more space rather than less people.

The centre of the complex is used as a relaxation zone complete with plenty of seating, food, recliners (for those quick power naps), table tennis, table ice hockey, chess sets etc. It’s a good place to meet people as you pass through on your way from a general session to the labs. Free wifi is available throughout the Bella Centre but unfortunately it’s pretty temperamental – somewhat expected for a large conference with over 7000 people. That wouldn’t be so bad but the VMworld iPhone app relies on internet access so when that’s not working you can’t reference your schedule or register for sessions. When it does work the VMworld iPhone app is pretty good – you can check for upcoming sessions, get a filtered twitter stream for a given session, and even check site maps. Continue reading VMworld Copenhagen – Day one summary